Ok, so I launched our twitter feed 3 months ago thinking Twitter is perhaps a useful medium to reach new people in the world. We received pointers from friends who had tweeted before, but frankly it seemed to me more of a gimmick than truly useful.
I didn't want us to broadcast blindly and loudly about Kwaga in a "spam" like fashion. That hardly seems right for a startup striving to build goodwill and focused on solving the problem of infomania.
What would be interesting is to talk with people who have ideas on improving the email overload problem and who would want to help us create the email assistant they need. I didn't grasp how we could engage our public on Twitter in a meaningful conversation.
I "get" it now!
Thanks to Farhan Rehman and Gemma Cocker I now rather "get" it. To comprehend the sheer massive potential of Twitter I was instructed to first find the conversations on email overload already taking place. Indeed there is a very large community of people sharing their frustrations and solutions to email overload. This is just the sort of community we want to reach and the type of conversations that will help us create the most useful email assistant:
"Must deal with fantastic backlog of email. Some good stuff in there I want to respond to, but I'm caught in Overload Loop. Fixing now."
"How to Manage Email Overload with some help of your RSS Reader."
"A funny (and very true) list of tips on how to manage email and info overload."
It would also be very nice to see all our early Private Beta members on Twitter for real-time product feedback and discussions on email overload in general.
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