Mashing-up Salesforce.com and Google Apps.

A customer success story:

How to more effectively leverage Salesforce.com and Google Apps together.

This post is also available on Google's Blog.

Challenges
Over the past year, Qameha’s head of business development and co-founder Cedric Hauguel has been looking for a bridge between his CRM Salesforce.com and his organizational Gmail via Google Apps. 

Hauguel often uses social networks like Viadeo to identify prospects and determine if they’ve any friends in common, before initiating the first email contact from within Salesforce.com.  He then receives email replies from prospects inside Gmail and continues conversations from within Gmail.  

After weeks of exchanges with a prospect there might be hundreds of separate emails requiring different types of actions.  It’s a significant challenge remembering both what’s been discussed previously and if there’re any questions that remain open and unanswered.

Solution
Qameha chose Kwaga to bridge the gap between Google Apps as their “getting things done” productivity tool and Salesforce.com.  Hauguel enabled Kwaga in seconds from the Google Apps Marketplace and sees the full conversation history with any one of many sales prospects or existing clients.  Kwaga helps Hauguel and his team ensure that important questions from prospects are never forgotten.

The solution works in three steps:

• Once a Google Apps Domain Manager enables Kwaga Context and individual users inside the domain have “signed-in”, Kwaga machines analyze the content of incoming email texts to detect which ones contain requests for actions,
• Let’s say “Jenny” logs then into her Gmail and opens a new email from “Bob” she will see a list of all the conversations they’ve had in the past at the bottom of the email, as well as an indication of any important conversations that have been forgotten by either “Jenny” or by “Bob”,
• When “Jenny” replies to any forgotten important email the service automatically detects this and no longer displays the thread as requiring her attention. 

Results
Using Kwaga Context has enabled Qameha to view of all of the conversations they’re having with prospects and determine quickly which ones require immediate attention - all inside Gmail.

“Kwaga’s detection is powerful and it’s comforting that we’ll know if we’ve missed any important points before we meet with our clients,”says Cedric Hauguel, co-founder & in-charge of Business Development at Qameha. 

For more information, visit http://www.Kwaga.com

This post was written by Joshua Eckblad, Director of Product & Marketing at Kwaga. Feel free to contact me anytime with questions, feedback, or if you just want to say hello at eckblad@kwaga.com.

We would love you to try out Kwaga here.

With so many emails it's hard to remember what everyone's doing. That's why we created Kwaga Context.  We bring all of the email conversations (threads) you're having with someone into one centralized place tracked automatically to help you remember which email threads (that contain important stuff  like questions, tasks, meetings) you may have forgotten to answer and who still owes you an answer to one of your emails (that also contain important stuff  like questions, tasks, meetings).

To find out exactly what Kwaga Context does, click here.

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